If you’re into the music scene and you’re not subscribed to Bob Lefsetz, you’re missing out. He’s a music biz veteran, and doesn’t hold anything back on his blog; it’s candid, informative, and unapologetic in it’s analysis of whats good and what’s shit in music, and just how much bullshit is going on behind the scenes. The parallels between some of the fast ones being pulled in the music world this decade and the fast ones pulled in the gaming world this decade are uncanny, and often times the discussions that take place there and the insights to be gained can be easily brought to bear on the situation we find ourselves in as gamers. Enough poetic waxing, just subscribe.

I write in from time to time; it’s pretty well encouraged and he typically will compile a grab bag of the better submissions on a topic and fire that off the next day. Sometimes someone will toss in a real zinger and he’ll fire it back to his entire list as an ‘email of the day.’ Last month Bob was kind enough to feature one of my bits in this manner, on the subject of marketing over social networks. I’m recycling it here not to stroke my own ego (necessarily) but rather to share it as it might apply to gaming team management and growing your own team’s fanbase.

As I see it, most folks have twitter all backwards. Kutcher is a primo example: yea he’s got like half the planet following him on twitter, but is anybody talking about him? As I see it, advertising and marketing isn’t about getting people to listen anymore…because nobody listens to one-way-mass-marketing these days. It’s about getting people to testify about _____. You can read my thoughts on what the social networking ‘revolution’ means for marketing in general in Bob’s archives here.