A well established ‘veteran’ organization is making a push towards a global expansion in the hopes that profitability will follow.
A fledgling upstart is trying to steal their thunder by being more focused in game selections and on in-house content production.
A News Corp-owned entity arrives on the set, threatening to disrupt the entire ecosystem and vacuum up entire scenes wholesale, simply by virtue of having pockets deep enough to win the game of esports Survivor, however long that might take, before realizing it was a poor investment and bailing on it anyway.
The Cult of Netcode faithful are falling all over themselves to amplify as much of the corresponding hype as possible.
It is 2006, or 2011?